Abilizer is searching for a Marketing Automation & CRM Implementation Manager | Strategic Online Campaign Manager Consultant
Helping our clients getting the best marketing automation implentations, results and M-A-landscape
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- The marketing automation Lead will oversee a flawless implementations for the digital marketing strategy of our clients and will help supervising their digital platforms and streamline online touchpoints for optimizing customer experience and ensuring alignment with company objectives with measurable results.
- You will be responsible for the entire implementation of marketing automation platforms, saas suites and the technical integration.
- You are responsible for the implementation of their CRM system, [connecting to existing] email marketing suites or marketing automation suites; push marketing, loyalty platforms; lifecycle management, video marketing, propensity models; AI engines; PII data management & customer insights and you provide, implement and train relevant links and workflows.
- You have experience in B2B & B2C, B2E.
Setup Marketing Automation For our clients :
- Lead Generation
- Loyalty
- Retention
- Service
- Cross & Upsell
In detail:
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- Set up marketing automation program and initiate & manage the B2B / B2C campaign programs.
- Development the CRM platforms, channels & communications to set up & expand B2B / B2C Programs.
- Translate B2B/B2C business objectives and briefings into qualitative & quantitative [KPA / KPI] and effective communication campaigns through CRM channels (email, videomarketing, webinars, knowledge trails, push,..), while managing the content creation, brand strategy timelines & quality of delivery.
- Ensure a smooth roll-out in close alignment with their internal stakeholders, local teams and marketing vendors.
European Roadmap experience:
- Raising Brand Awareness
- Expand Channels
- Creating Digital Marketing Strategies
- Online Projects
- Transition to digital
- Integration of existing `it landscape with new hybrid marketing automation suites.
- Project management skills & organizational sensitivity.
Details:
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- You drive and implement the digital marketing strategies of our clients in line with their marketing key initiatives roadmaps, covering all spectrums like owned, earned and paid channels.
- You work together with our clients Manager Marketing Communications / director in tandem to ensure an integrated online and offline approach.
- The goal is a seamless customer experience in the total customer journey of the professional channel and end user target audiences.
- You will optimize the contribution of digital platforms (such as .COM), social media channels and targeted digital campaigns for improving conversion rates and lead generation. Deploy analytics to track performance and take improvement measures where needed.
- Digital Project Management
- Initiate and lead projects to improve existing digital platforms
- Implement new digital platforms in line with the company objectives and Digital Marketing Calendar.
- Ensure a smooth roll-out in close alignment with internal stakeholders of our clients, local teams and marketing vendors. Oversee that project milestones are reached in accordance with project planning. Represent Abilizer’s clients in global and European project teams for the development and implementation of new digital platforms and tools.
- Define clear KPIs, measure project performances and report progress to relevant stakeholders for you projects and for follow-up and improvement.
Planning, Budget and Contract Management
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- Initiate, define, oversee and coordinate the Digital Marketing calendars for your projects, budget and vendor contracts in cooperation with our project office and align for critical milestones concerning digital projects, marketing campaigns, flagship launches and seasonality.
- Make quarterly adjustments where needed based on company policy.
External and Division Meetings
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- Attend Marketing team meeting, European Marketing meeting and meetings with other functional teams regarding relevant marketing activities.
- Establish and manage the relationships with supporting vendors, local commercial teams and regional marketing divisions.
Your characteristics?
- Cupfighter
- Selfstarter and issue solver
- Positive mindset towards change
- Can do and will do
- Independant multitasker
- Political sensitive
- Bachelor or Master degree
- International experience in fast paced [international] environment
- Experienced with suites like Salesforce, Selligent, Marketing Cloud, Adobe AEM, JIRA, SALESFORCE, ELOQUA considered as benefit
- Digital Savvy
A test wil be part of the selection process.