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Vacature Marketing Automation Expert

Marketing Automation Expert

As Marketing Automation Expert you will lead our Marketing Automation efforts at our clients and be an extension member of their Marketing team that normally also includes the Head of Marketing, Growth Marketing Manager, CRM Lead, Content Specialist and more.

With a proven background in marketing automation and experienced SalesForce Marketing Cloud specialist (pré) or other suites, we expect our Marketing Automation Expert to manage and execute large scale automation implementation projects  on both the B2C and B2B markets.

Navigating between Marketing, Sales, Operations and Engineering you will be combining the tactics and strategic commercial ambitions of our clients with the operational capabilities of  diverse Marketing automation suites like Salesforce Marketing Cloud or selligent.

This role will be based in Amsterdam, reporting to our project leader Marketing automation large clients.

Responsibilities

  • Implement data extensions and data selections within Marketing automation suites like Salesforce Marketing Cloud or selligent using side tools like SQL and the integrated studio’s like Automation Studio.
  • Constantly optimize journeys (B2C and B2B). Technically devising and realizing campaigns within Salesforce Marketing Cloud together with our clients.
  • Advising and educating on and testing journeys, automations and other processes.
  • Act as the marketing automation and marketing point of contact and source of information in the area of : the suites of our clients like Salesforce Marketing Cloud automation
  • Coordinate sales automation in close collaboration with the CRM, Sales and Operation teams of our clients.

Minimum Qualifications

  • 2+ years of relevant experience with Salesforce Marketing Cloud or any other marketing automation suite like selligent or other, particularly Journey Builder, Email Studio and Social Studio or Selligent, Hubspot, Oracle, Adobe Campaign Management, IBM Automation.
  • 2+ years experience in marketing automation, including sales (B2B) automation and B2C automation
  • Experience with HTML, JavaScript and SQL
  • Bachelor’s degree in a (technical) marketing-related field.

Preferred Qualifications

  • Experience with Sales Cloud with the ability to build custom apps and objects, formula fields, workflows and integrations with external tools
  • Experience with Ad Studio in Salesforce Marketing Cloud or similar
  • Experience with AMPScript preferred
  • Experience with building complex (automation) integrations between marketing acquisition channels, Segment and Salesforce Marketing Cloud
  • Master’s degree in a marketing-related or quantitative field is preferred
  • Exceptional analytical skills
  • Enthusiasm and/or passion for marketing (!)

The Opportunity

Abilizer is revolutionizing the industry for marketing automation. The new generation of marketing automation suites make life easier for our clients. But most clients have implemented large scale marketing automation software with all benefits, but also know large project drawbacks. We pay a practical role and use our experience in order to help our clients to get results, both in business as with their marketing automation projects.

We are growing.

And we are just gettting started, because the industry of our clients is in the early stages of digital transformation right now. And similar to other industries, like consumer electronics and groceries, publishing, education, we see that users are more satisfied with digital solutions than offline alternatives. We are rebuilding the entire service stack for our clients to offer a product that provides more control and flexibility and works effortless. This involves using technology to improve every aspect of their business, like matching, pricing, training, fulfillment and customer experience.

At Abilizer, you have the opportunity to make an impact and team up with the coolest marketing automation guru’s. Our purpose is to empower people with opportunity. Our unique culture of enthusiastic goal getters has helped to attract and retain great colleagues and makes working at Abilizer cool, fun and extremely interesting.